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Social Media Marketing – Keeping Your Customers Engaged And Informed

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Social Media Marketing – Keeping Your Customers Engaged And Informed

In these modern times, marketing via social media is growing very fast! While tradition online marketing methods still work, this new form of marketing has become necessary if you want to increase traffic. Not sure how to capitalize on social media? Reading this article will be a good start!

Your goal should be to initiate a conversation with your customers. Once your customer gives you feedback, it is an open door for conversation. Respond to any of your customers’ reviews and have a conversation with them. Figure out what they want, and let those needs guide development of future products and services.

Avoid the hard sell of your products when developing a following on your social networking website. It can be helpful to post links and stories from other providers who work in your industry, to help entice people to follow you. Interact with your audience, create giveaways, and post images, especially niche-relevant LOL cats. Encourage your followers to interact with you. Instead of focusing on product placement, encourage people to discuss your products. You want your customers to mentally associate the brand you offer with their own concept of personal individuality and the life they live, not how much it might cost them in their checkbook.

Put buttons for your social media accounts every place you can think of, and consider using RSS feeds too. These steps should be taken on your blog, website and emails. In addition, you need to add links to all other social network profiles, and convince your followers to follow you in other places.

Use LinkedIn’s blog feed application to automatically post your blog updates to your LinkedIn page. An article can be posted and will immediately update on your LinkedIn page. This will allow you to save time and you’ll enjoy more exposure on LinkedIn.

While social networks have certainly changed communication habits, maintaining a professional persona is important. Maintain a professional tone in your posts, profile and any other correspondence. Don’t argue, just delete the comments or posts that aren’t constructive. To engage with your personal friends, make a separate Facebook profile. Don’t do it through your business profile.

If you use social media for personal use, you have probably seen a variety of altered and Photoshopped advertisements and images. This makes a lot of sense, as a visitor is more likely to wonder what is up with the ad and click it. When they have been drawn to the ad you made, they will most likely spend money on your product.

Your profiles can draw customers to your online store. You should use your profiles to let people know about discounts you’re doing, or new locations you’re opening up. Make your promotions special by limiting them to users who friend your business, or link to a printable coupon for a great deal. Make it worth their while to add you as a Facebook friend.

Using social media to market your business is not very hard or time-consuming. With an effective approach, you can build trust and a long lasting relationship with your customers. By putting the tips you’ve just learned to good use, you are certain to enjoy lots of success through your advertising.